Fresh roasted. Great coffee roasted in small batches to order. Simple, right?
In 1992 that was the mission. In 2010 it still is the mission.
We are stewards of all the work that has gone before us. We must respect that hard work and make the coffee flower in our little roasting machine. We must respect that hard work by delivering the coffee to our happy customers the same day or the next.
To stengthen the coffee chain we must support the folks who work hard to bring great coffees to us. To do this we provide feedback and training to folks at origin.
To help create the perfect cup we must support our happy customers with information regarding all aspects of coffee. We must reaffirm our position on the coffee chain and remind the happy customer of their own position.
To support the speciality coffee industry we must support the organizations that best reflect our commitment to great coffee. We must volunteer, teach, and comment on all aspects of the coffee industry.
It is simple.
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